The six steps from first call to lasting change
Every coaching engagement follows this structure. The content of each step is tailored to your business, but the sequence stays the same because it works.
Free discovery call (30 minutes)
You book a call through our website or ring us directly at +44 342 992 9561. On the call, we ask about your business: what you sell, how many people work for you, your approximate turnover, and the one or two things that frustrate you most right now. We are listening for whether coaching is the right fit. Sometimes it is not, and we will tell you honestly if that is the case. There is no sales pitch on this call.
By the end of the 30 minutes, you will know whether you want to proceed to a deeper assessment. If you do, we schedule it within the next week.
Business assessment (half day, on-site or remote)
This is where we get into the detail. We review your financial statements for the last two years, your organisational chart, your sales pipeline, and any operational data you can share (delivery times, customer complaints, staff turnover rates). We also interview two or three of your key team members, with your permission, to understand how the business looks from the inside.
The assessment takes about four hours. At the end, we write a short report (usually five to eight pages) summarising what we found, where the biggest opportunities sit, and what we recommend tackling first. You receive this report within three working days.
Goal setting and 90-day plan
We meet again, this time for about two hours, to go through the assessment report together. You pick the priorities. We do not impose our agenda. If you want to fix cash flow before anything else, that is where we start. If your biggest pain is a dysfunctional management team, we start there.
Together we build a 90-day action plan. Each action has a deadline, a responsible person, and a measurable outcome. The plan fits on a single page. We have found that plans longer than one page tend to end up in a drawer.
Fortnightly coaching sessions
This is the core of the programme. Every two weeks, you and your coach meet for 60 to 90 minutes. The first half of each session reviews progress against the 90-day plan: what got done, what did not, and why. The second half tackles whatever challenge is most pressing that fortnight. That might be preparing for a difficult negotiation, rehearsing a performance review, analysing a pricing decision, or mapping a new workflow.
Sessions happen at your premises, at our office in United Kingdom, England, Little Kuhic-Pollich, ZX63 6ZO, 6 Oaklands, or over video call. Most clients prefer alternating between in-person and remote.
Between sessions, your coach is available by email and for one short phone call per week if something urgent comes up. You are not left on your own between meetings.
90-day review and reset
At the end of each 90-day cycle, we sit down and measure results against the goals you set. Did revenue hit the target? Did the new hire work out? Is the process change sticking? We celebrate what worked and diagnose what did not.
Then we set the next 90-day plan. This keeps the engagement focused and prevents drift. Some clients complete two cycles (six months) and feel ready to continue on their own. Others stay for four or five cycles because each round uncovers a new layer of opportunity. There is no lock-in contract; you decide at each review whether to continue.
Graduation and ongoing support
When you decide you have got what you need, we do a final session to document everything: the systems you have built, the habits you have changed, the metrics you should keep watching. We call this the "owner's manual" because it gives you a written reference for maintaining the improvements without us.
After graduation, you can book one-off sessions whenever you need a sounding board. Many former clients come back once a quarter for a check-in. We also run a private peer group for past clients, where eight to ten business owners meet monthly to share challenges and hold each other accountable. Membership is free for anyone who has completed at least one full 90-day cycle with us.
What to expect along the way
The first few weeks can feel uncomfortable. We ask questions that make you think about parts of the business you have been avoiding. That is normal and it is where the value comes from.
By week six, most clients tell us they feel clearer about what matters. The noise drops away. Decisions get easier because you have data and a framework instead of gut feeling alone.
Around the three-month mark, other people start noticing the change. Your team will comment that meetings are shorter and more productive. Your accountant might remark that the numbers look different. Customers sometimes notice too, because response times improve and mistakes decrease when operations are tighter.
We do not promise overnight transformation. Real change in a business takes consistent effort over months. What we do promise is that every session will move you forward, and that we will be honest with you even when the honest answer is not what you want to hear.
Questions we hear often
Our standard programme is £1,200 per month, which covers two coaching sessions, between-session support, and all assessment materials. The initial discovery call and business assessment are free. We also offer a six-month package at a reduced rate of £6,500 (saving £700 over monthly billing). There are no hidden fees.
No. You can cancel at the end of any month. We ask for 14 days notice so we can wrap up properly, but there is no penalty. About 70% of our clients choose to stay beyond the first 90 days because they see enough value to justify continuing.
Most of our clients have between 5 and 80 employees and annual turnover from £300,000 to £10 million. We have worked with sole traders and with companies as large as 200 staff, but the sweet spot is the small-to-mid range where the owner is still closely involved in daily operations.
We coach clients across the whole of the UK remotely. For in-person sessions, we are based in Little Kuhic-Pollich, so face-to-face meetings are easiest for businesses within a couple of hours of there. We have also worked with a handful of clients in Ireland and the Channel Islands over video.
We have coached businesses in construction, professional services, hospitality, e-commerce, manufacturing, and healthcare. The principles of running a profitable, well-organised business apply across sectors. Where industry-specific knowledge matters (for example, food-cost management in hospitality), we bring in relevant case studies and benchmarks from our past work in that sector.
Yes. Every coach on our team has either owned a business or held a senior operational role (director level or above) in one. We do not hire coaches straight out of certification programmes. Practical experience matters more to us than credentials, though our coaches also hold recognised qualifications in business coaching and mentoring.